4 Benefits of Hiring a Website Designer
Hiring a professional website designer or creative agency to design and develop your website is certainly a large investment for your business. However, it is probably one of the most important investments you can make.
1) You will receive a high-quality website
Yes, there are tons of platforms out there that offer pre-made templates that look simple enough to customize and make your site come to life. However, designing a quality website from a front-end and back-end perspective takes a creative professional’s touch and expertise. A website designer / creative agency will take you though the proper steps and check off all of the strategic boxes to make your site not only looks polished & professional but also ensure it performs to the best of its ability to gain traction for your business.
2) Optimization
Website designers understand the importance of building out your website for business success. They understand where the best place is to put a call-to-action to drive leads, what size your images should be compressed to for a quickly-loading site, and what your links, alt tags & meta descriptions should read to ensure you are set up to align with SEO best practices. This is such an important process that absolutely needs a creative professional’s touch!
3) Your brand will shine—becoming trustworthy & memorable
The eye of a website designer / creative professional can be amazing. These pros take your brand guidelines and apply the aesthetic of your visual identity to your website seamlessly. Being as your website is typically your #1 sales tool (and you can’t make sales without trust), you have to build a strong rapport with your current and prospective customers. In order for people to recognize and remember you, you must show up in a way that’s consistent. And consistency across your website and other digital platforms is HUGE.
4) Dependable design & connection
A website created by a professional designer is simply more reliable. If producing your own site, you run the risk that some things may go wrong. What if you don’t know how to fix them? Addressing issues within a website can be consuming and cost you the big bucks. For instance, you could invest in emergency website help and lose valuable time (and a ton of money) while waiting for your issues to be resolved. All of this can be avoided if you allow a professional designer to create your website and ensure that it is protected from errors. You now also have a new professional connection within your network as your go-to-creative professional who you know always has your back when you need them.
Key takeaways?
Managing a business puts enough responsibility on your plate. Don’t let the stress of your website keep you from focusing your time in areas of your business that you excel in. Allow a professional to handle this part of your business so that you can focus on doing what you do best—running your company.
Interested in collaborating with Kona Made on your website?
Check out our strategic custom website process to gain a perspective on how we work with you to bring your website to life.
Additional questions? Shoot us a note and let’s talk shop!